Tuesday, December 7, 2010

Something Lovely and Warm

I love December and all the attendant festivities (and sweater-wearing), but I do miss the springtime.
The Women's Spring Retreat is an annual event, and I produced all the advertising collateral for them this year. Flyers, bookmarks, banners for the exterior of the building, and a cover for their program, seen here.

Hope you're enjoying your wintertime!

Thursday, October 21, 2010

Christmas work in October

This time of year is always fun and busy; holidays, school events, corn mazes, and the best excuse aside from a wedding to break out the swoopy scripts.
Leafy arabesques and Bickham Script - one of my favorite fonts!

Monday, August 30, 2010

Photoshop Phun

Sorry, awful pun on the spelling. Sometimes I can't help myself.
This one was a pretty simple assembly, just took a little extra care on the edges.
Hands from iStock, globe from NASA, sky is one of my photos. I had fun and the client loves it.

Thursday, August 5, 2010

The Freelance Variety Show

I love projects that I do at home. My best and favorite fonts, using my own drawings if the project calls for it, and a much wider scope of what can be done, since the client isn't working with a set of brand marketing guidelines.

This sampling includes 4 x 8 banners to be hung as outside advertisements, invitations to fun parties, and Breakfast With Santa. Enjoy!

Monday, August 2, 2010

Little projects

Support ad for YWCA's Wine & Shoes Event
Design option for an invitation - client chose a more informal look

How To Deal (or) They Know What They Hate When They See It

If my years of a designer have taught me anything, it's how to maintain your cool when the bottom drops out of a project. When the program crashes, your client absolutely hates every idea proposed, or the printer is double-booked on the press that can handle your job; keeping a calm head is often the only answer. Stepping back for a moment might very well give you a solution that is better than the original direction.

Successful designing is a kind of psychology. You not only need to understand what the client wants, but what drives them and their business, if they need to keep tight control of all things in their realm, or if they like to see what happens next. Often, you're reading minds, because the client's not quite sure what they're looking for, but you need to come up with a proof by tomorrow. So again, stepping back a little before going forward with a design can many times be the best tack.

These three projects were all examples of making the best of the situation:
The brochure was a project that lasted months, due to a high number of approvals to get for every step of the process. It took a number of lunches at my desk, but everyone was happy at the final result!

The shower invitation was a freelance piece for a new client. Several versions in, she still wanted something different, so I completely changed the layout, image and typestyle, and it was a hit.

The VSA Support ad was a one-day turnaround request, and all my client knew was that the previous year's ad did not go over well, so it had to be great, and fast. Interesting point of note; after this ad had run, she noted several arts ads around town looked very (very) similar. Sincerest form of flattery...?